Brand identity design

Do you want to build your own brand and leave an unforgettable impression?

Don't hesitate, contact me!

In today's business world, brand identity isn’t just a beautiful logo or eye-catching packaging—it’s the overall experience the brand brings to its audience. A strong brand can foster deep connections and inspire trust from customers.

It's a masterpiece of combined elements!

I am THÔNG RETINA, a graphic designer who has worked in the design industry since 2016. With over six years of hands-on experience, especially working with individuals and both small and large Korean businesses in Vietnam, I have developed a deep understanding of clients' needs and expectations.

This real-world experience allows me to offer optimized solutions that save time and cost for individuals and businesses alike.

Branding is essential for:

• Startups: Establishing a unique identity to stand out and gain trust from initial customers.
• Small and Medium Enterprises (SMEs): Elevating their image to compete, showcasing professionalism, and creating differentiation.
• Companies undergoing rebranding: Refreshing the brand to change customer perceptions and attract new markets.
• Personal brands: Creating a consistent impression for individuals looking to enhance their influence, such as artists or speakers.
• Non-profit organizations: Clearly conveying their message, connecting with the community, and attracting funding.

A good branding design affirms core values, builds trust, and distinguishes each target audience.

What does it include?

Logo & Packaging Design: A logo is not just an image; it carries the spirit and values of the brand. An impressive logo and eye-catching packaging help the brand stand out and be easily recognizable at first glance.

User Experience Optimized Website: A website serves as a window connecting the brand to customers. An optimized website not only provides a smooth experience but also helps customers gain a deeper understanding of the products and services.

Comprehensive Experience Through Every Detail: To build a sustainable brand, every detail, such as font, color, message, and imagery, must be consistent and clearly reflect the brand's core values. Each of these details contributes to creating a cohesive image, making it easier for customers to remember the brand and the values it represents.

Combining all these elements helps the brand establish a strong influence and develop its brand identity effectively and sustainably.

To design an effective brand, these target groups should prepare:

• Objectives and Core Values: Clearly define the mission, vision, and values to guide the brand’s style and identity.

• Target Customer Analysis: Understand customers' needs, habits, and preferences to create a design that attracts and resonates with them.

• Competitor Analysis: Capture market trends and identify what sets the brand apart from competitors.

• Primary Colors, Style, and Key Messaging: Determine consistent elements like color scheme, typography, and messaging to reflect unique identity and style.

• Content and Imagery: Prepare high-quality content and visuals that accurately represent the brand's spirit.

• Brand Application Plan: Outline the channels and platforms (website, social media, packaging, etc.) to implement a cohesive and effective design.

Carefully preparing these elements will ensure that the branding process is clearly directed and appeals to the right audience.

When designing a brand, it is important to keep in mind:

• Consistency across all channels to enhance recognition.
• Simplicity and memorability to leave a lasting impression.
• Flexibility to adapt to various formats.
• Authenticity to reflect the true essence of the brand.
• Long-term investment to build a sustainable image.

These elements help a brand establish a powerful impact.